About the project "The New Religion"

​

How does a modern person feel?

Stressed. Time crunches. Tough choices. Financial restrictions. Unstable politics. There is constant external pressure that we must meet high standards.

In this paradigm, where can peace and harmony be found? In the bosom of nature or in dialogue with God?

How do trademarks play such an important role in our lives?

The media imposed label-thinking onto people. Brands are not part of culture, but a substitute which strives to replace culture with itself. “Brandism” is an integral part of modern social engineering. Their objective is to reduce thinking down to simplicity to increase suggestibility. Their goal is to increase the controllability over an individual and then the masses.. Brands are not shrines, but only trademarks with their own life cycle.

Natalia - Stained Glass

​

For centuries, stained glass windows featured everyday scenes from the religious life of saints. Stained glass windows were excellent biblical storytellers, as many parishioners were illiterate, the pictures helped convey messages.

"The New Religion" featured in stained glass windows was quite apropos, given the history.  As for the rest of the concept: Instead of God - the Internet. Instead of the Father, Son, and Holy Spirit - Google, Apple and Facebook. Instead of the scenes from the passion of Christ from the modern life of mankind.

Misha - The Temple

​

I have a hypothesis that architecture was originally born of the dialogue between a refuge and a non-shelter. A man has always tried to find a second shell for himself, to protect himself, and his feelings, religion, and worldviews. Therefore, architecture can create a temple for body and soul. 

​

In modern practice, the architect is most often “turned off” from spiritual design; he is subordinated to functional and aesthetic design. He is subject to the will of the customer, brand, someone else's success.

​

The cave was the first refuge and temple. Man lived in it, painted and prayed - it was one place - the chronicles of life. Instead, brands and successful businesses have become our pillar - the new religion, they force us to design spaces of pleasure and consumption, but not a space of reflection.

Reasoning on this topic, the idea was born that a new temple of a person is a package, a kind of temporary envelope, there is no support in it, a hearth, it is a one-time state, a simulacrum of the eternal. Together with Natasha, we came up with an installation, a project that tells about experiencing this state: the temple package, on the iconostasis of which the religion of brands, temporary shells, a life of updates is born.

This project does not criticize brands, it reflects that architecture is not subject to its philosophy, but to subjective values. This is the other side of individuality, freedom, which democracy values ​​so much.

About the project "The New Religion"

​

How does a modern person feel?

Stressed. Time crunches. Tough choices. Financial restrictions. Unstable politics. There is constant external pressure that we must meet high standards.

In this paradigm, where can peace and harmony be found? In the bosom of nature or in dialogue with God?

How do trademarks play such an important role in our lives?

The media imposed label-thinking onto people. Brands are not part of culture, but a substitute which strives to replace culture with itself. “Brandism” is an integral part of modern social engineering. Their objective is to reduce thinking down to simplicity to increase suggestibility. Their goal is to increase the controllability over an individual and then the masses.. Brands are not shrines, but only trademarks with their own life cycle.

Natalia - Stained Glass

​

For centuries, stained glass windows featured everyday scenes from the religious life of saints. Stained glass windows were excellent biblical storytellers, as many parishioners were illiterate, the pictures helped convey messages.

"The New Religion" featured in stained glass windows was quite apropos, given the history.  As for the rest of the concept: Instead of God - the Internet. Instead of the Father, Son, and Holy Spirit - Google, Apple and Facebook. Instead of the scenes from the passion of Christ from the modern life of mankind.

Misha - The Temple

​

I have a hypothesis that architecture was originally born of the dialogue between a refuge and a non-shelter. A man has always tried to find a second shell for himself, to protect himself, and his feelings, religion, and worldviews. Therefore, architecture can create a temple for body and soul. 

​

In modern practice, the architect is most often “turned off” from spiritual design; he is subordinated to functional and aesthetic design. He is subject to the will of the customer, brand, someone else's success.

​

The cave was the first refuge and temple. Man lived in it, painted and prayed - it was one place - the chronicles of life. Instead, brands and successful businesses have become our pillar - the new religion, they force us to design spaces of pleasure and consumption, but not a space of reflection.

Reasoning on this topic, the idea was born that a new temple of a person is a package, a kind of temporary envelope, there is no support in it, a hearth, it is a one-time state, a simulacrum of the eternal. Together with Natasha, we came up with an installation, a project that tells about experiencing this state: the temple package, on the iconostasis of which the religion of brands, temporary shells, a life of updates is born.

This project does not criticize brands, it reflects that architecture is not subject to its philosophy, but to subjective values. This is the other side of individuality, freedom, which democracy values ​​so much.

About the project "The New Religion"

​

How does a modern person feel?

Stressed. Time crunches. Tough choices. Financial restrictions. Unstable politics. There is constant external pressure that we must meet high standards.

In this paradigm, where can peace and harmony be found? In the bosom of nature or in dialogue with God?

How do trademarks play such an important role in our lives?

The media imposed label-thinking onto people. Brands are not part of culture, but a substitute which strives to replace culture with itself. “Brandism” is an integral part of modern social engineering. Their objective is to reduce thinking down to simplicity to increase suggestibility. Their goal is to increase the controllability over an individual and then the masses.. Brands are not shrines, but only trademarks with their own life cycle.

Natalia - Stained Glass

​

For centuries, stained glass windows featured everyday scenes from the religious life of saints. Stained glass windows were excellent biblical storytellers, as many parishioners were illiterate, the pictures helped convey messages.

"The New Religion" featured in stained glass windows was quite apropos, given the history.  As for the rest of the concept: Instead of God - the Internet. Instead of the Father, Son, and Holy Spirit - Google, Apple and Facebook. Instead of the scenes from the passion of Christ from the modern life of mankind.

Misha - The Temple

​

I have a hypothesis that architecture was originally born of the dialogue between a refuge and a non-shelter. A man has always tried to find a second shell for himself, to protect himself, and his feelings, religion, and worldviews. Therefore, architecture can create a temple for body and soul. 

​

In modern practice, the architect is most often “turned off” from spiritual design; he is subordinated to functional and aesthetic design. He is subject to the will of the customer, brand, someone else's success.

​

The cave was the first refuge and temple. Man lived in it, painted and prayed - it was one place - the chronicles of life. Instead, brands and successful businesses have become our pillar - the new religion, they force us to design spaces of pleasure and consumption, but not a space of reflection.

Reasoning on this topic, the idea was born that a new temple of a person is a package, a kind of temporary envelope, there is no support in it, a hearth, it is a one-time state, a simulacrum of the eternal. Together with Natasha, we came up with an installation, a project that tells about experiencing this state: the temple package, on the iconostasis of which the religion of brands, temporary shells, a life of updates is born.

This project does not criticize brands, it reflects that architecture is not subject to its philosophy, but to subjective values. This is the other side of individuality, freedom, which democracy values ​​so much.